MTO News, a gossip and celebrity website for urban culture, focuses on African American culture. Mediatakeout is often regarded as the authority in African-American celebrity news. It has reported stories that were picked up by major news agencies like CNN.
Fred Mwangaguhunga, the founder and owner of the urban gossip website Mediatakeout, was launched in 2006 and is now a hugely popular site that receives millions of visitors every day.
Mto News History
After a career in corporate law, creator Fred (mah-WON-gah-goo-HOON-gah) shifted gears and launched an online washing service. This opened Fred’s eyes to internet advertising, and gave him the foundation for his next venture. Fred started writing about gossip and celebrity news after selling his washing business. Media-TakeOut.com gained huge popularity in just a few short months.
Alexa has Media-takeout as one of the top 20,000 websites with more than a million page views per month. It focuses on urban celebrity gossip, resharing news and featuring interviews from its sources. It has been responsible for breaking many of the most important urban celebrity stories, such as the Chris Brown-Rihanna saga.
The Industry of Celebrity MTO News
Advertisements are a way media news outlets make money. Celebrity News is an industry worth $3 billion. It is part of MTO’s larger news and media category. Traditional market leaders in the industry have been People Magazine and media takeout news.
As the internet grew and blogging became more popular, celebrity coverage exploded. The internet revolution brought a new era in celebrity gossip. Celebrities were now able to report on news at lightning speed. Perez Hilton and TMZ were two websites that rose to prominence through their massive online traffic. This generated advertising dollars.
Customers and Competitors
Mediatakeout targets a different audience than other celebrity news sites and attracts a different group of users. This site is unique in that it focuses on African American celebrity news. Fred talks about how he wanted to present his audience with an accurate image of urban celebrities, something he identified as a gap in celebrity news.
He used the example that Jay Z and Beyonce, both African American stars, were covered in People but not getting the same amount of publicity as Brittney Spears or Kevin Federline. This was the gap he wanted to fill.
mediatakeout is competing in a market that focuses on celebrity news for urban audiences, given Mwanguhanga’s motivations. BET is not far behind the larger urban media companies bossip.com and rollout.com.
The Business Model for Mto News
Mediatakeout like many media and MTO news organisations, makes money through advertisements. Advertisers see the website as a unique opportunity to reach a highly-engaged urban audience. Fred’s online traffic grew to rival BET and other multibillion-dollar urban subsidiaries in just a few years. Large advertisers saw the website’s visitor statistics and came knocking, despite initial doubts.
Mto News Mobile delivers breaking news in a sophisticated way that connects with its readers. Thanks to its brand equity as the market leader in urban celebrity news, the website has a wide network of sources who have provided the scoop on the most important celebrity news stories. Subscribe to MTO to keep up with the latest news. Reality proved Mediatakeover 2016 again correct.
Factors in Mto News Success
Media takeout’s success can be attributed to many factors, including the emphasis on readers and strong brand equity. Drew took a page form internet businesses such as Twitter and Facebook when he launched media takeout. He emphasized the importance of building a readership, rather than earning immediately. This allowed the site’s target audience to grow.
For example, the decision to focus on urban celebrity Mto news was based on statistics. As the website developed, it became obvious that the urban audience had a strong connection with the content. This resulted in increased online traffic. Mwanguguhanga recognized this and guided the company in that direction. After six months, the site was profitable.
What’s Happening With Mto News 2016?
Individuals such as Kanye West were previously known to target media takeout. The most notable incident was in 2016, when Facebook introduced the feature.
In 2016, the Facebook page for media-takeout had been deactivated. It had 5.6 million fans when it was deactivated.
It reaches more than 30 million people each month. Their Facebook contacts make them the most viewed news organization of African Americans in the world.
Mto News 2020
The headlines of these stories are so captivating that others notice them immediately. Let’s now look at the top media takeaways for 2020.
They Make Unique Programming
It revealed its future plans, which include expanding its content into radio and television. The website has already created a basic dating program, which is broadcast from its homepage.
Facebook is the Site’s Primary Source of Traffic
Yes, Facebook is the main source of traffic due to its prominence. The number of visitors has increased steadily since they joined Facebook.
They have shared a number of compelling stories.
Mediatakeout reported on a variety of stories that were important and not just what others were saying. The team decided to keep silent when more accounts were suspect of being compromised.
Their shocking captions are a trademark of their company.
Mediatakeout’s headlines entice visitors to click on its content. The headlines seem to be more attractive than natural events.
Insiders provide the source for the majority of stories.
Mediatakeout brings you most of the insider stories (about celebrities with which they are intimate). This information is sourced from stars who work for them.
Mediatakeout Urban Website is the Most Popular Website in the World
It is the most visited urban site on the planet. However, there are sources that support this claim.
This is written in a blog format.
This site was originally a blog. All of the news is still posted as a blog. Each post is written in a separate post. The tone is casual.
The Final decision: Mto News
Fred Mwangaguhunga started his career as an attorney. However, he founded mediatakeout quickly and gained a lot of fame around the globe. He also stated simultaneously that he would not be returning to his law practice even if his website Media Take Out was no longer in operation.
Mto News: Looking Ahead.
This site achieved excellent brand equity as it personalized media-takeout for its most engaged users. The site can be included on major websites like TMZ, which allows it to charge higher advertising rates and recruit crucial sources for articles. Good news sources can be a vital input to mediatakeout as they help generate readership. Advertising revenue is directly proportional with the number of views and readers. For more information, see our Mto News.
