Did you know that most of marketers say measuring return on investment (ROI) is their top challenge regarding social media? This is likely because many businesses don’t understand how to use social media analytics to achieve their business goals. Below, we will discuss the importance of using these analytics and show you how to match metrics from your analytics program with specific business goals.
What is Social Media Analytics?
This term gets thrown around a lot, but what does it entail? In short, it is measuring, analyzing, and interpreting data from your social media accounts. This data can come in many forms, such as engagement rates, post reach, number of mentions, etc.
Most businesses use it to track their progress over time and see how they perform relative to their competitors. However, it can be used for much more than that. These analytics can help you achieve specific business goals when used correctly.
How Can It Help Achieve Your Business Goals?
Improved Customer Service
You can quickly and easily see when customers are unhappy with your product or service by monitoring social media mentions. This allows you to reach out and provide excellent customer service, which can turn a negative experience into a positive one. This can lead to increased customer loyalty and improved sales numbers.
For example, a company like NetbaseQuid has a social media listening tool can help track your brand’s mentions. This way, you can see when customers are talking about you and reach out to them accordingly. You can quickly identify and solve problems by monitoring social media interactions before they become PR disasters.
Increased Website Traffic
By analyzing the data from your analytics program, you can identify which content is performing well and adjust your content strategy accordingly. For example, if you see that a certain type of content is getting a lot of engagement, you can produce more content like that in the future. This will help increase website traffic as people come to your site to read the new content.
Additionally, by monitoring social media interactions, you can see which topics are trending and produce content on those topics. This will help ensure that your website is always up-to-date with the latest trends and information. As a result, people will be more likely to visit your site regularly for new information.
Improved Sales Numbers
Social media analytics can also be used to improve sales numbers. By analyzing your social media data, you can identify which products are performing well and adjust your marketing strategy accordingly. For example, if you see that a certain product is getting a lot of engagement, you can produce more content about that product in the future. This will help increase sales as people learn more about the product and become interested in purchasing it.
Additionally, you can see what potential customers say about your competitors’ products by monitoring social media interactions. This information can improve your products and make them more appealing to potential customers. As a result, you will be able to sell more products and achieve your business goals.
Improved Brand Awareness
By analyzing the data from your analytics program, you can identify which marketing strategies are working and adjust your strategy accordingly. For example, if you see that a certain type of content is getting a lot of engagement, you can produce more content like that in the future. This will help improve brand awareness as people see your brand more often and become familiar with it.
As you can see, social media analytics can be used to achieve a variety of business goals. By monitoring social media interactions and analyzing the data, you can improve customer service, increase website traffic, improve sales numbers, and improve brand awareness.